Five Easy Ways to Attract More Millennials to the Cleaning Industry
The “greying” of the cleaning industry is a hot button topic for a lot of people these days. Over the next few years, we’ll experience a mass exodus as baby boomers leave the cleaning industry to retire. According to a recent article in Contracting Profits, one third of janitors and one third of supervisors are age 55 and over. But this situation isn’t unique to end-user segment—we can also expect to see vacancies throughout the manufacturer and distributor side of the industry too.
Of additional concern is that very few organizations are planning for what happens after these workers leave. A recent reader survey from Facility Cleaning Decisions found that more than half of custodial managers (56 percent) do not have a succession plan in place for themselves and/or a manager on their staff.
The need for attracting younger talent to the industry is very real, as we risk losing a lot of tribal knowledge as retirees pack their bags. But when we talk about attracting millennials to our industry, we need to move past the technology conversation. Sure, most millennials were born with a cellphone in their hands, but that doesn’t necessarily exempt the cleaning industry from being appealing to a younger demographic. In fact, there are several things about it that could be appealing to younger workers — depending on how your department is structured. We’ve pulled together a list of simple things we can do to make any department—from jan/san sales to custodial operations—more appealing to millennials and beyond.
- Give younger workers a voice. Rarely do managers tap new employees for input. Understandably, we spend a lot of time talking—talking as we train on policies and procedures. Talking as we introduce them to other coworkers and staff. But we also should spend time listening to these new workers. By engaging them and asking them for their impressions on a regular basis, we help give them a voice—something that is important to a generation that seeks closer relationships with their bosses and more engagement.
- Talk about the importance of cleaning. Millennial workers want work that has more meaning—they aren’t as happy making widgets for company XYZ as their parents were 20 years ago. They want to know that their work makes a difference and helps others. As such, we should help them understand the importance of cleaning—how cleaning not only plays a big role in the health of building occupants, but also in their productivity. Use it as a talking point during the interview process and in ongoing meetings.
- Create more opportunities for women. The cleaning industry has long been known as a male-dominated industry, but there are many women who have created successful careers for themselves in the cleaning industry. Initiatives such as mentorship programs to workplace inclusion policies can help increase the number of opportunities to women and create diversity in our workplaces.
- Give back to the community. Cleaning is a service-based industry, and a service that can be easily used when it comes to giving back to the surrounding community. Organizing events where your department can help clean-up a local non-profit, provide products to a shelter or even work with a local organization to provide job training will not only benefit the community, but can be attractive to socially-minded millennials.
- Make [more] learning opportunities available. Growing up with the internet has its benefits, and an increased hunger for education and learning is one. The high school graduation is the highest in more than two decades (72 percent) and of those graduates, 68 percent have enrolled in college. Because these workers are constantly consuming information through digital devices, workplaces should make sure workers also have access to the information and opportunities they need to perform their jobs to peak performance. Even if your workplace doesn’t provide reimbursement programs, work with employees who demonstrate an interest in ongoing education to create time for them to attend events.
Low unemployment rates are making the fight for quality employees tougher than ever and professionals everywhere are starting to see that we can’t just do things the way we’ve always done them if we want to attract and retain young professionals to our workplaces. Keeping these strategies in mind will help make sure your organization is prepared for future success.