Do any of these things sound familiar?
Your office, supply areas, training and break rooms are located in the basement or another out-of-the-way location.
When department heads gather to discuss an upcoming event or program that will impact your entire organization, you are left out of the conversation.
When budget cuts happen, your department is often the first to feel the impact.
Cue the Aretha Franklin, because if any of these statements left you nodding your head in agreement, it might be time to generate some much deserved R-E-S-P-E-C-T for the incredible work your team is doing. It’s not that people intentionally overlook custodial departments, it’s that often times, custodial managers and employees are reluctant to talk about the importance of their work and boast about their accomplishments.
And you should.
Because what happens when you don’t promote your work is that you aren’t top of mind, and as a result, you might be getting left out of things unintentionally.
So how do you educate others about the importance of cleaning and stay top of mind for visitors, employees and other occupants in the buildings you help maintain?
Friends, welcome to the world of public relations. We have a few simple strategies that you can use to help others in your building understand the importance of your department, thereby moving you to the head of the class (or at least, that’s the goal).
- Create employee recognition events. If you don’t already, you can recognize staff through events like International Housekeepers Week, Environmental Services Week and Thank a Cleaner days. Invite other departments to participate, by nominating a special custodial worker who has gone “above and beyond” or writing a letter to the entire staff to show appreciation. Another option might be to create a “Janitor of the Month” program where others in the facility are asked to recognize all-stars on your team. This strategy will not only empower and incentivize your employees, it will encourage others to think about how your team helps them.
- Develop signs and posters. If you’re using a special program, like our (OS1) System, have achieved a certain accreditation like Green Seal, or are using another program with benefits to building occupants, consider working with your marketing department to create special posters, table tents or signs to let people know that their building is cleaned in a way that limits the impact on their health and the environment. If you don’t have a marketing department, not to worry! There are several easy-to-use online design websites you can use (for free!), like canva.com. Simply create the material and either print it off yourself, or take it to your local print shop for a professionally printed product.
- Keep people informed through a monthly email or newsletter. Yes, it will take a few minutes to pull together, but you will see an immediate benefit from this effort. When looking for items to include, consider not only the “news” about your department, such as personnel news, upcoming activities or achievements, but also the human-interest news that could be of interest to readers. For example, you might consider profiling a team member each month or sharing stories of activities they like to participate in when they’re not at work. Humor can also be an effective way to keep readers engaged, so consider including a monthly picture of something funny or unique your team found on the grounds. The most important part of creating a newsletter is to make sure you do it regularly. If you don’t have the time or have concerns about how much you have to include, a quarterly newsletter would also work—just make sure you do it once you start.
- Apply for industry awards. The cleaning industry has several awards that recognize superior managers, cleaning programs, frontline cleaners and custodial departments.
Receiving an award not only gives you recognition throughout the industry, but it also will validate the integrity of your program within your facility, helping others realize you have a best-in-class operation.
Even if you don’t decide to do any of these things, you may just want to think about tooting your horn a little more. We’ve seen way too many people doing great things not receive the recognition they deserve because of their modesty and humility. An excellent, well-managed cleaning program benefits everyone, so let’s talk about it!